Impact Video

Vaikuttavuusvideo

Stories of impact – seen, heard, felt

Impact Video – Research, Development & Video production

Good news

Social impact organizations are doing a great job in creating a better world for all of us. 

Social enterprises, non-profits and regenerative enterprises have started integrating impact planning, follow-up and reporting in the core of their strategy and processes. A lot of  work is put into developing and showing “theories of change” – the logic of impact creation. Data is collected from various sources to support the impact models. Employees, customers, partners and investors are keen on learning and getting excited about impact. 

  

Problem

These organizations often fail to produce impact reporting that is both inspirational and informative.

They have a hard time letting people really understand – in an engaging and reliable way – what kind of impact they aim towards and how well they succeed in their work. 

Organisations tell bits and pieces of stories and information in different channels, often times missing the logical and comprehensive picture of the why, what, how and when of impact work. They produce lengthy and in-depth, but highly non-engaging reports to funding partners.  Well crafted, impactful digital stories that demonstrate the impact stories and the supporting data are rare.

Job well done lacks visibility, and appropriate understanding and support from various stakeholders. 

Potential

Video is the best media to use when bringing social impact to the hearts and minds of people. BUT –  video is not used much today in impact communication!

Yes – there are actors who use video in their communication. But is impact their core message? Not very often. And certainly not very clearly. We felt it’s about time to start changing that.

How to bring the meaningful stories of impact alive – really seen, heard and felt? And how to, at the same time, provide important information about the wider positive impact achieved and aimed towards in a societal level? What kind of videos are best for helping people understand and develop interest or even passion towards supporting impact work more? What defines the most impactful video content? 

These are some of the questions we want to find answers to.

The Step

We help organizations communicate their social and environmental impact with videos.

The work has started in May 2019 with a research, development, piloting and training project in partnership with Kreatos Films and Finnish Association for Social Enterprises ARVO. The work contributes to and is funded by an impact measurement development project:   

Together with the Impact community we will: 1) Research impact communication in Finland – and how videos are and could be used as part of it,  2) form an evidence-based understanding of the essence of an impactful video content for different types of audiences, 3) establish an online impact video development community, 4) produce 5 impact videos and 5) train impact organizations. Learn more in: 

Need

We’re looking for international partnerships for the next level and phase of the development.

Would like to contribute? 

info@aiknow.fi       Espoo, Finland     +350 400 164323     VAT# FI29324615

Share This